Develop analytical skills for Brand Identity so as to create coherent marketing actions Targeted to the specific DNA of the Brand…
Brand were just a stamp on a product to get people to buy.
Now there are becoming something bigger and complex.
Branding are moving from products into countries, charities, art, even politics. The difficulty is now not only to make people fell in love with it, but to connect, to share, to motivate, to inspire and be part of it.
This Master will enable you to analise and to look after brands. It will show you every step in a creation of a brand, making you able to get a real grip on this ‘hot’ subject.
Always an attentive observer of market “needs” and the challenges posed by international competition, IED Comunicazione Milan responds with a master’s program addressed to shape a new cross-disciplinary professional with considerable integrated expertise, able to organise and manage increasingly complex communication projects.
The international character of participants and lecturing practitioners who constitute the network of the course, the analysis of Italian creativity nowadays embedded in the several facets of “Made in Italy”, the partnership with companies and their involvement in creative and innovative laboratories, the educational model inspired to a cultural approach combining knowledge and know-how make this program an engaging experience, a training ground where to practice constantly in order to pursue a career in the industry.
Program
Participants explore the various contexts related to brand production and brand strategic communication through the analysis of the skills the different roles require:
Brand Manager, Account Planner, Strategic Planner, Media Research Planner, Copywriter and Art director.
Throughout the program, contemporary economic and cultural scenarios will be analysed, focusing the attention on the strategic aspects of communication, on marketing tools and on the understanding of advertising. Students will be provided creative, organisation, marketing and management tools necessary to identify consumers, define products, draw up strategies and organise all the steps necessary to plan an integrated communication campaign.
A one-year-long high-quality teaching backed by passionate and shared enthusiasm for the profession.
Training activities alternate classes in assigned classrooms with workshops, visits to companies, meetings with protagonists and well known professionals of the industry.
The interaction with private companies and agencies from the industry is an integral part of workshop activities, which are carried out in accordance with specific briefs arranged with companies and develop in close cooperation with them, like in a management game. During the development of projects students will be assisted and supported by the supervisor, teachers and tutors.
Target
The master is open to graduates or holders of a diploma achieved in higher education private schools, or to practitioners with at least a two-year experience in the field.
Durata e frequenza
Starting: April 2010
Durata: 1 year, full time
Attendance: from Monday to Friday, full-time
Assessment and entry requirements: selection is carried out via individual assessment on curriculum vitae and an interview with the school staff and the Master’s supervisor. In addition to the educational background and working experience, inclinations and personal motivation are taken into consideration.
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