Understand the design Value Chain (from concept development to product delivery) and its relationship with management decisions, capabilities and resources.
This course is taught in English.

Program

The didactic Program consists of a theoretical part and a practical one. The first part will touch the following signatures:

Project Management

Project Cost management, project profitability, project budgeting and staff scheduling – Cross-functional project teams leadership and management.

Strategy

The key elements of a strategic planning, business strategy and business development planning -Develop competitive strategies to increase their presence within selected markets – Identify long-term revenue Goals and Target markets to reach these Goals – Internationalization decisions: entry into new markets – Comparative analysis of various diversification plans: risk and opportunities.

Marketing & Sales

Client and customer understanding, Targeting and segmentation. Market research and Data Base analysis – Competitive analysis – Commercial organization design and implementation – Distribution model definition, evaluation and implementation – Retail strategy.

Finance

Financial needs assessment and action planning – Backlog analysis, scheduling and cash flow projections – Annual operating profit plans (budgets/strategic action plans).

Human Resources

Human resource planning and Goal-setting – Understanding culture.

Information Systems

Project management tools learning: scheduling and resources planning – Enterprise Management tools training: market studies analysis, data base analysis, financial forecasting, budgeting.

The second one is the focused on different workshops and on planning and coordinate a real interdisciplinary design project held by professionals coming from different areas.

Target

Designers interested in coordinating interdisciplinary projects

Designers that want to know deeply the design business field in order to conceive successful products and to efficiently manage all the production processes

Designers that already lead a studio or own a small brand and want to develop it

To people coming from the general business and management areas and are interested in the design field.

Frequency and Duration

Starting Date: January 2010

Frequency: full time

Cost

Total Cost: 15000 €

Enrolment fee: 3000 €

Annual fee: 12000 €

SPECIAL PROMOTION: The students that make the payment of the enrolment fee by the end of June, 2008, are given the price of the courses from the 2007/2008 academic year, with a total Cost of 14500 Euros.