This course aims to provide designers and professionals from different areas (fashion, product design) with the necessary knowledge to enter into the business world of shoes and accessories.

Program

The Master will cover the each step of the process towards the creation of a collection of footwear and accessories, from the creative concept to the development of a business plan that guarantees the feasibility of the collection.
The key focus of the programme is on fostering creativity and encouraging the student to identify trends.  The student will reinvent these trends and use them to create an object (a shoe or accessory) with its own identity within a dynamic and constantly-changing market that, at the same time, guarantees its commercialisation.

Target

The Master is directed at industrial designers, fashion and textile designers, graduates in fine arts and professionals that have a significant professional experience in the sector.

Course details

The course is taught in Spanish.

Duration: 500 hours
Dates: January 2010-end of July 2010

The Marketing and Communication professional is the strategic figure that identifies future market and socio-cultural trends.

The increasing complexity of the fashion sector needs to professionalise its management by developing creative and efficient marketing and communication plans.

Program

The Master will cover the most modern methodologies in the fashion industry and the elements necessary to enable the future professional to elaborate marketing and communication plans in an area of constant and competitive innovation.
Different topics are studied in depth, from social trends and fashion marketing to market demands, as well as press office and public relations planning and event organising.

Target

The Master is aimed at designers, graduates in Fashion & Textile, Advertising, Communication Studies, Marketing and other related areas.  It is also open to professionals who have over two years experience in the fashion industry and who want to acquire the necessary skills to effectively hold their own in an ever-changing and increasingly competitive sector.

Course details

The course is taught in Spanish.

Duration: 500 hours
First module: October 2009 – end of May 2010
Second module: January 2010 – end of July 2010

Timetable: Monday to Friday, 18.30 – 22.30

This Master’s main objectives are to create professionals with the capacity to transmit periods and styles, to reflect on and assimilate the influence of fashion, in order to give it a personal and creative meaning.

Program

The main focus of the didactic program is based on the idea that the project is the cornerstone of the work of a costume designer.  This is supported by a sound knowledge of the history of costume and research of historical references with regard to contemporary clothing and how it is worn. In addition, the Master will cover subjects as techniques regarding costume, performance, life drawing, illumination, semiotics, and make up as well as information about accessories.

Target

This Master is aimed at those with a degree or diploma in Fashion Design or Fine Arts, and graduates of other disciplines of Design, as well as professionals from different fields in this sector who want to obtain a broader specialisation.

Course details
The course is taught in Spanish.
Duration: 500 hours
Dates: October 2009 – end of May 2010
Timetable: Monday to Friday, 17.30h – 21.30h

To mould creativity and sensibility towards the product using analytical capacities inherent to the on going market.

Program

The full-time formula allows one to penetrate in a complete theoretical and practical experience coming in contact with Venice and the surrounding territory. Environment rich in both Made in Italy and history.

Target

This course is intended for graduates and/or professionals operating in the fashion industry.

Frequency and Dration

Duration: 120 hours

Language: English/Italian

Starting Date: September 2009

Attendance: full-time from Monday to Friday

Cost

The Cost of the master is: 3.500 euro

Registration fee: 1.500 euro

Attendance fee: 2.000 euro

Now there are becoming something bigger and complex.

Branding are moving from products into countries, charities, art, even politics. The difficulty is now not only to make people fell in love with it, but to connect, to share, to motivate, to inspire and be part of it.

This Master will enable you to analise and to look after brands. It will show you every step in a creation of a brand, making you able to get a real grip on this ‘hot’ subject.

Always an attentive observer of market “needs” and the challenges posed by international competition, IED Comunicazione Milan responds with a master’s program addressed to shape a new cross-disciplinary professional with considerable integrated expertise, able to organise and manage increasingly complex communication projects.

The international character of participants and lecturing practitioners who constitute the network of the course, the analysis of Italian creativity nowadays embedded in the several facets of “Made in Italy”, the partnership with companies and their involvement in creative and innovative laboratories, the educational model inspired to a cultural approach combining knowledge and know-how make this program an engaging experience, a training ground where to practice constantly in order to pursue a career in the industry.

Program

Participants explore the various contexts related to brand production and brand strategic communication through the analysis of the skills the different roles require:

Brand Manager, Account Planner, Strategic Planner, Media Research Planner, Copywriter and Art director.

Throughout the program, contemporary economic and cultural scenarios will be analysed, focusing the attention on the strategic aspects of communication, on marketing tools and on the understanding of advertising. Students will be provided creative, organisation, marketing and management tools necessary to identify consumers, define products, draw up strategies and organise all the steps necessary to plan an integrated communication campaign.

A one-year-long high-quality teaching backed by passionate and shared enthusiasm for the profession.

Training activities alternate classes in assigned classrooms with workshops, visits to companies, meetings with protagonists and well known professionals of the industry.

The interaction with private companies and agencies from the industry is an integral part of workshop activities, which are carried out in accordance with specific briefs arranged with companies and develop in close cooperation with them, like in a management game.  During the development of projects students will be assisted and supported by the supervisor, teachers and tutors.

Target

The master is open to graduates or holders of a diploma achieved in higher education private schools, or to practitioners with at least a two-year experience in the field.

Durata e frequenza

Starting: April 2010
Durata: 1 year, full time
Attendance: from Monday to Friday, full-time

Assessment and entry requirements: selection is carried out via individual assessment on curriculum vitae and an interview with the school staff and the Master’s supervisor. In addition to the educational background and working experience, inclinations and personal motivation are taken into consideration.

To generate team work in order to achieve a common goal.

The annual full-time formula allows one to penetrate in a complete theoretical and practical experience coming in contact with Venice and the surrounding territory. Environment rich in both Made in Italy and history.

Program

Within the programme it is possible to identify 5 macro areas: Trends and Visual culture, Marketing Intelligence, Brand Management, Fashion Buyer and Communication. The aim being to have a global view of the fashion system inside marketing.

Each branch is structured in a theoretical part followed by a concrete project realization assignment allowing for the application of the acquired instruments and notions. Several projects will be developed in collaboration with local firms (from the briefing to the final presentation).

The lecturer, professionals of the field, coming from different complementary areas, will present case histories relative to their specific line of work.

Target

This master course is intended for graduates and/or professionals operating in the fashion industry.

Frequency and Duration

Duration: 1 year

Language: English

Begins: November 2009

Attendance: full-time from Monday to Friday

Program

The master offers the opportunity to deal with established companies and to develop specific skills on implementing a marketing plan, by analysing significant cases as well as by realizing projects in collaboration with firms of that industry.

Module Details: Marketing: Marketing Principles; Market Focus; Customers Behaviour; Marketing Strategy Construction; Market Trends. Marketing Plan; Public Relations And Communication. Brand Equity: Brand Strategies; Brand Management; Brand Diagnosis; Budgeting. History Of Art: Italian Artistic Periods; Works Of Art And Craftsmanship.

Target

Candidates graduated in related fields or with an equivalent diploma from a private school. Managers, professionals and workers with at least two-year work experience in the industry .

Frequency and Duration

Duration: 12 months (1500 hrs)

Starting: April 2010

Attendance: 5 full-time days a week (Monday – Friday)

Partner Companies

Program

The didactic Programme comprises 600 theoretical hours and the remaining will focus on design and workshops. The best students in the Master Course will be awarded an internship Programme in some of the most important Fashion Companies. The main strength of this Master, is its capacity to combine theoretical preparation, study and analysis of the most successful manufacturing case studies with solid experience carried out in collaboration with enterprises within the sector.

Target

Graduates from similar fields, those with diploma from private university level schools, or professionals with some years experience in the sector.

Frequency and Duration

Duration: 12 months.

Beginning: January 2010

Frequency: Daily full immersion attendance from Monday to Friday. The Master Program will be held in English and Italian (with simultaneous translation into English)

Cost

Admission fee to the Master Course is € 15.000,00

Enrolment Fee: € 4.500,00

Tuition Fee: € 10.500,00

Program

The educational specialisation in Product Management allows to deal with the development and management of a range of products from the point of view of the Product manager, following the entire development process of collections and interacting with the creative office, the pattern making labs, the production division or the sales offi ce. Particular attention is paid to the specific features of Luxury products.

Target

Graduates from similar fields, those with diploma from private university- level schools, or professionals with two years experience in the sector.

Frequency and Duration

Duration: 12 months.

Beginning: January 2010

Frequency: Daily full immersion attendance from Monday to Friday. The Master Program will be held in English and Italian (with simultaneous translation into English)

Cost

Admission fee to the Master Course is € 15.000,00

Enrolment Fee: € 4.500,00

Tuition Fee: € 10.500,00

Program

The didactic Programme comprises 600 theoretical hours and the remaining will focus on design and workshops. The best students in the Master Course will be awarded an internship Programme in some of the most important Fashion Companies. The main strength of this Master, is its capacity to combine theoretical preparation, study and analysis of the most successful manufacturing case studies with solid experience carried out in collaboration with enterprises within the sector.

Target

Graduates from similar fields, those with diploma from private university level schools, or professionals with some years experience in the sector.

Frequency and Duration

Duration: 12 months. Beginning: January 2010

Frequency: Daily full immersion attendance from Monday to Friday.

Cost

Admission fee to the Master Course is € 15.000,00 Enrolment Fee: € 4.500,00

Tuition Fee: € 10.500,00