The course aims to transfer to students a broad range of management skills, methods and tools and to discover the roles, functions and tasks of the enterprise department…
The course aims to transfer to students a broad range of management skills, methods and tools and to discover the roles, functions and tasks of the enterprise department. It also enables design, marketing and business professionals to bridge the design and business gap, to become key drivers of organizational success and to create, manage and grow their brands.
Understand the design Value Chain (from concept development to product delivery) and its relationship with management decisions, capabilities and resources.
This course is taught in English.
Program
The didactic Program consists of a theoretical part and a practical one. The first part will touch the following signatures:
Project Management
Project Cost management, project profitability, project budgeting and staff scheduling – Cross-functional project teams leadership and management.
Strategy
The key elements of a strategic planning, business strategy and business development planning -Develop competitive strategies to increase their presence within selected markets – Identify long-term revenue Goals and Target markets to reach these Goals – Internationalization decisions: entry into new markets – Comparative analysis of various diversification plans: risk and opportunities.
Marketing & Sales
Client and customer understanding, Targeting and segmentation. Market research and Data Base analysis – Competitive analysis – Commercial organization design and implementation – Distribution model definition, evaluation and implementation – Retail strategy.
Finance
Financial needs assessment and action planning – Backlog analysis, scheduling and cash flow projections – Annual operating profit plans (budgets/strategic action plans).
Human Resources
Human resource planning and Goal-setting – Understanding culture.
Information Systems
Project management tools learning: scheduling and resources planning – Enterprise Management tools training: market studies analysis, data base analysis, financial forecasting, budgeting.
The second one is the focused on different workshops and on planning and coordinate a real interdisciplinary design project held by professionals coming from different areas.
Target
Designers interested in coordinating interdisciplinary projects
Designers that want to know deeply the design business field in order to conceive successful products and to efficiently manage all the production processes
Designers that already lead a studio or own a small brand and want to develop it
To people coming from the general business and management areas and are interested in the design field.
Frequency and Duration
Starting Date: January 2010
Frequency: full time
Cost
Total Cost: 15000 €
Enrolment fee: 3000 €
Annual fee: 12000 €
SPECIAL PROMOTION: The students that make the payment of the enrolment fee by the end of June, 2008, are given the price of the courses from the 2007/2008 academic year, with a total Cost of 14500 Euros.
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