The aim of the Master is to train marketing managers able to operate in luxury goods companies and service providers. The Master participants will acquire a comprehensive knowledge of the related markets and a deep understanding of the customers’ behaviour, as well as a knowledge of culture and history as the basis of Italian style…
The aim of the Master is to train marketing managers able to operate in luxury goods companies and service providers. The Master participants will acquire a comprehensive knowledge of the related markets and a deep understanding of the customers’ behaviour, as well as a knowledge of culture and history as the basis of Italian style, They will be able to implement their company strategy and to develop and realize marketing plans, in order to reach a distinctive competitive position and brand awareness.
Program
The master offers the opportunity to deal with established companies and to develop specific skills on implementing a marketing plan, by analysing significant cases as well as by realizing projects in collaboration with firms of that industry.
Module Details: Marketing: Marketing Principles; Market Focus; Customers Behaviour; Marketing Strategy Construction; Market Trends. Marketing Plan; Public Relations And Communication. Brand Equity: Brand Strategies; Brand Management; Brand Diagnosis; Budgeting. History Of Art: Italian Artistic Periods; Works Of Art And Craftsmanship.
Target
Candidates graduated in related fields or with an equivalent diploma from a private school. Managers, professionals and workers with at least two-year work experience in the industry .
Frequency and Duration
Duration: 12 months (1500 hrs)
Starting: April 2010
Attendance: 5 full-time days a week (Monday – Friday)
Partner Companies
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